What I Do

Automation & Augmentation

Who This Is For

You have a team doing the same tasks over and over, copying data between platforms, manually listing products, pulling reports by hand. You want those hours back, and you want the system that replaces them to be reliable, auditable, and built for real volume.

I build systems that do the repetitive, time-consuming work your team is doing by hand. Listing products across three marketplaces at once, monitoring competitor pricing twice a day, turning a YouTube video into a published blog post, syncing an entire product catalog with checkpoint recovery if something fails midway. These are real systems I've built, and they run reliably without anyone babysitting them.

The augmentation side is where AI comes in. I layer intelligence into these pipelines so your team works with better data and stronger first drafts, while keeping the final call in human hands. That part lives under AI-Powered Tools below, and the two go hand in hand.

What You Get

• Multi-platform product listing and catalog sync (Shopify, eBay, Chrono24, Airtable)
• Automated content pipelines, from raw source material to published, SEO-ready output
• Competitor monitoring with scheduled scraping and alerting
• Webhook-driven workflows triggered by your existing tools (Airtable, Shopify, CRMs)
• Image processing pipelines with watermarking, validation, and format conversion
• Data syncing between platforms with transformation per destination
• Quality auditing and error detection built into every pipeline
• Rate limiting, checkpoint/resume, and fault tolerance for large-scale batch operations
• Scheduled jobs and background orchestration for long-running processes

AI-Powered Tools

Who This Is For

You see an opportunity to use AI in your business and you need someone to build it properly. Something purpose-built for your actual workflow, with real guardrails, confidence scoring, and human oversight baked in.

I build AI tools that plug directly into your existing workflow, whether that's generating content, analyzing data, or enriching product catalogs with specs your team would spend hours researching by hand. The goal is always something purpose-built for the way your team actually operates.

This is the augmentation layer. AI that makes your team faster and sharper, surfacing data they'd never have time to gather, generating first drafts they can refine, scoring pricing strategies with confidence levels so the final call is still theirs. I've built these tools across e-commerce, content publishing, SEO, and product design.

What You Get

• Integration with multiple AI providers (OpenAI, Google Gemini, Claude, Perplexity)
• AI-powered data enrichment, enter a product reference and get complete specs with confidence scores
• Bulk SEO optimization, titles, descriptions, and meta generated to spec across hundreds of products
• AI-driven pricing intelligence with competitor analysis and strategy recommendations
• Image and design generation with multi-provider switching
• AI content generation from source material (transcripts, product data, research)
• AI classification and quality scoring for images, text, and structured data
• Credit-based or subscription billing for AI usage

SEO & Growth Strategy

Who This Is For

You have a site and traffic, and you're ready to get more out of it. You want someone who thinks architecture first and content second, who can look at the whole system and tell you exactly where the growth is.

I take an architectural approach to SEO. I look at what Google is actually rewarding, map your queries to the right pages, restructure the hierarchy so good content can rank, and build the internal linking infrastructure that turns traffic into conversions. It's systems thinking applied to search.

I've handled sites with up to 5 million monthly Google Organic impressions in luxury e-commerce, rebuilt search architecture for B2B distributors, and done product page optimization for enterprise brands like Edgewell Personal Care (Banana Boat, Schick, PlayTex). Whether it's a technical audit, a full site restructure, or ongoing optimization, I bring the same data-driven, architectural approach.

What You Get

• Technical SEO audits (crawlability, indexation, site health)
• Site architecture and information hierarchy design
• Keyword research and query classification by intent
• Content optimization and gap analysis
• Internal linking architecture
• Cannibalization analysis and resolution
• Competitor analysis and opportunity mapping
• B2B funnel design and conversion path optimization
• Ongoing monitoring and reporting

Web Applications & SaaS

Who This Is For

You have a product idea and need a developer who can own the whole thing, write the code, make decisions about architecture, security, and user experience, and ship it.

You have an idea for a product, a tool, or a platform, and you need someone who can take it from concept to production. I handle the full stack: authentication, databases, billing, APIs, the frontend, all of it.

What You Get

• Full-stack application development
• User authentication and role-based access
• Database design and API architecture
• Payment integration (Stripe subscriptions and one-time)
• Admin dashboards and analytics
• Progressive Web App (installable on mobile)

Custom Websites

Who This Is For

You run a business, you need a site that looks professional, loads fast, and brings in leads. You'd rather focus on running your business and leave the technical side to someone who does this full time.

Every site I build starts from scratch, designed around your brand and built for the way your business actually works. Your site should look like yours, load fast, and bring in the right people.

What You Get

• Custom design tailored to your brand
• Mobile-responsive (most of your traffic is on phones)
• Contact forms that actually reach you
• CMS if you need to update content yourself
• Domain hosting and SSL setup

WordPress Websites

Who This Is For

You're already on WordPress and want to stay there, or you specifically want WordPress because your team knows the platform. You want a theme that matches your brand exactly, built around the way your team actually publishes content.

I build custom WordPress themes from the ground up. Purpose-built PHP and CSS, composable section templates so your marketing team can rearrange pages on their own, and a clean handoff so your in-house team can take it from there. The same care and craft I put into custom Next.js builds, on the platform behind nearly half the web.

Migrations are part of the work. Moving from a legacy theme, consolidating a multi-site install, or bringing content over from another CMS, I handle the data side along with the build.

What You Get

• Custom WordPress theme purpose-built in PHP and CSS
• Reusable section templates so non-developers can rearrange page layouts
• Mobile-responsive layouts
• Content migration from legacy sites or other CMS platforms
• Production deployment and handoff documentation
• Team training so your staff can run the site after launch